In the past we’d frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it.
Notice! Don’t change your permalinks if your site has been around for a while. Messing with your permalinks if you have a lot of content, redirects et cetera can lead to many issues. Please be careful!
Why change your WordPress permalink structure?
A common thing we see in permalink structures are the usage of dates. For websites that post content that is related to current events, such as news sites, this makes perfect sense. However, for most blogs, the content is usually “timeless” as it tends to cover subjects that don’t relate to a specific date in time.
Using dates in your permalink structure also tends to have another side-effect, namely a lower CTR for older posts that may very well still be relevant. Whenever someone sees a result in Google with a date pointing back two years ago, they’ll be less likely to click that result. Seeing as Google uses this CTR for page rankings, it might be a very good idea to change your permalink structure to something more appealing to your visitors! If you want more information, you should read our post on WordPress SEO URL / Permalink considerations.
But what about all those old posts that still have dates in their permalink? With this handy tool, you can easily have a redirect generated that can be placed in your .htaccess file. This will point posts using the old permalink structure, to the new one.
Please note that the tool currently only supports Apache-based servers and not Nginx.
After copying the redirect over to your .htaccess file, you should go out and test if everything is working properly. If the redirect doesn’t seem to be working, it could mean that you’re not allowed to use RedirectMatch on your Apache server.
If you don’t have the proper rights to edit your .htaccess file or can’t use RedirectMatch, you can also consider using our Yoast SEO Premium plugin. It cannot redirect all your posts at once if you change the permalink structure, but it will automatically create a redirect for you whenever you alter the permalink of a post.
If you decide to change your existing permalinks, please beware of two things:
You should always test this in a staging environment. You don’t want to mess this up on your production site!
You will lose the social shares you’ve had for those URLs.
Joost is an internet entrepreneur and the founder of Yoast. He has a long history in WordPress and digital marketing. On our blog, he has written a lot about SEO in general, technical SEO and important topics related to SEO.
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22 Responses to Why you should change your WordPress permalink structure
Joshua T Flowers • 7 years ago
Great write up. I think it would be pretty easy to add Nginx to your generator (or at least to the article). For example, to redirect the year/month format you would just add:
Thanks for the suggestion! I’ve passed your information to the right team.
Baju Wanita • 7 years ago
Nice tips. thank you joost.
Duncan William • 7 years ago
This is a great article. I’ve been struggling to find answers to resolve permalink issues on my blog but hopefully these ideas can help. I’m having issues with canonicalisation too, but that’s a different story… it would be great to have a resource on that too…
Thx, that’s what I need. I’m puzzled about my website’s link structure.
Adrian • 7 years ago
This is a great article. It is very important to be choosing a post name or custom name setting for all your permalinks especially when you’re wanting to achieve better rankings in your SEO campaign.
Thank you for the write up, will definitely check back to view your most recent blog articles. Keep it up!
Kurnia Kwik • 7 years ago
Why makes things complicated with htaccess file? There is SEO redirection WP plugin that make things simpler.
Shirley Farenkopf • 7 years ago
The explanation is too tecnical. I can t anderstand it. I can t make any use with it.
Shirley Farenkopf • 7 years ago
I coud not aderstand it!!! Sorry.
Gary Kopycinski • 7 years ago
So, I run a news site. Should I keep the dates in the URL, or lose them? We have 60,000+ published posts, so that would generate one heck of an .htaccess file, I suspect.
Thomas • 7 years ago
It’s only one small rule in the .htaccess file actually (assuming you’re removing dates from your URLs) b/c it’s a pattern that can be tested for and matched. In other words the tool checks for something like /YYYY/MM/DD/POST-NAME/ and does a 301 redirect to /POST-NAME/
I’ve done it before with no loss of ranking or other issues a few times. That said, I wouldn’t expect to see drastic ranking improvements, and if you runa news site which posts timely news it’s probably not worth it.
jogos online • 7 years ago
thing we see in permalink structures are the usage of dates. For websites that post content that is related to current events, such as news sites, this makes perfect sense.
Ben • 7 years ago
Awesome post…You’ve been great Joost. Thanks
ron • 7 years ago
great article. Changing the URL structure is a simple yet effective tool, especially if you’re looking at creating a “timeless” post
Stephanie Craig • 7 years ago
Does the redirect keep the social shares count?
Thomas • 7 years ago
No, it doesn’t :(
Social tools usually use the full URL to count shares, so if you change the structure globally (remove dates) you do lose the social share counts as they think it’s new content.
Amar • 7 years ago
You have excellent point there Joost, dates in permalink can be confusing. As you may know, many posts are ageless. It can also lead to lower CTR.
However, I’m not sure if we change permalink structure now, what happens to all those 1,000 odd posts. Which are quite popular. Don’t you think google will rank then lower, as and when you change permalink?
Plus .htaccess file will be so big to add all those redirects?
Deepak Gupta • 7 years ago
Hello,
You don’t need to enter a redirect for each single post in the .htaccess. However, just a single line of code in the .htaccess will do the magic, for example: RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ http://www.YourBlog.com/$4.
Or, as an alternate, if you are an Yoast Premium subscriber, you can use redirect in the plugin itself.
Either way works fine, just a matter of choice.
Deepak Gupta • 7 years ago
Hello,
You don’t need to enter a redirect for each single post in .htaccess. However, hust a single line of code in the .htacces will do the magic, for example: RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ http://www.YourBlog.com/$4.
Or, as alternate, if you are an Yoast Premium subscriber, you can use redirect in the plugin itself.
Either way works fine, just a matter of choice.
John • 7 years ago
Hi Joost. Great article. As a Premium subscriber we could use either method. Which one performs better though please – Yoast redirect or .htaccess? Thanks. John
Adeel Sami • 7 years ago
Hello, Joost!
Exactly my point!
I am not a fan of date-based permalinks but of the post name.
True that I do not click on the search result dating back to months or years.
Though with post name, even it is written back in the time the users will still be clicking on it due to there’s no indication of the date.
Great write up. I think it would be pretty easy to add Nginx to your generator (or at least to the article). For example, to redirect the year/month format you would just add:
rewrite “/([0-9]{4})/([0-9]{2})/(.*)” http://yourdomain.com/$3 permanent;
For year/month/day:
rewrite “/([0-9]{4})/([0-9]{2})/([0-9]{2})/(.*)” http://yourdomain.com/$4 permanent;
And archives:
rewrite “/archives/(.*)” http://yourdomain.com/?p=$1 permanent;
Thanks for the suggestion! I’ve passed your information to the right team.
Nice tips. thank you joost.
This is a great article. I’ve been struggling to find answers to resolve permalink issues on my blog but hopefully these ideas can help. I’m having issues with canonicalisation too, but that’s a different story… it would be great to have a resource on that too…
Hey Duncan,
This article on canonical URLs should get you started – https://yoast.com/help/canonical-urls-in-wordpress-seo/
Thx, that’s what I need. I’m puzzled about my website’s link structure.
This is a great article. It is very important to be choosing a post name or custom name setting for all your permalinks especially when you’re wanting to achieve better rankings in your SEO campaign.
Thank you for the write up, will definitely check back to view your most recent blog articles. Keep it up!
Why makes things complicated with htaccess file? There is SEO redirection WP plugin that make things simpler.
The explanation is too tecnical. I can t anderstand it. I can t make any use with it.
I coud not aderstand it!!! Sorry.
So, I run a news site. Should I keep the dates in the URL, or lose them? We have 60,000+ published posts, so that would generate one heck of an .htaccess file, I suspect.
It’s only one small rule in the .htaccess file actually (assuming you’re removing dates from your URLs) b/c it’s a pattern that can be tested for and matched. In other words the tool checks for something like /YYYY/MM/DD/POST-NAME/ and does a 301 redirect to /POST-NAME/
I’ve done it before with no loss of ranking or other issues a few times. That said, I wouldn’t expect to see drastic ranking improvements, and if you runa news site which posts timely news it’s probably not worth it.
thing we see in permalink structures are the usage of dates. For websites that post content that is related to current events, such as news sites, this makes perfect sense.
Awesome post…You’ve been great Joost. Thanks
great article. Changing the URL structure is a simple yet effective tool, especially if you’re looking at creating a “timeless” post
Does the redirect keep the social shares count?
No, it doesn’t :(
Social tools usually use the full URL to count shares, so if you change the structure globally (remove dates) you do lose the social share counts as they think it’s new content.
You have excellent point there Joost, dates in permalink can be confusing. As you may know, many posts are ageless. It can also lead to lower CTR.
However, I’m not sure if we change permalink structure now, what happens to all those 1,000 odd posts. Which are quite popular. Don’t you think google will rank then lower, as and when you change permalink?
Plus .htaccess file will be so big to add all those redirects?
Hello,
You don’t need to enter a redirect for each single post in the .htaccess. However, just a single line of code in the .htaccess will do the magic, for example: RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ http://www.YourBlog.com/$4.
Or, as an alternate, if you are an Yoast Premium subscriber, you can use redirect in the plugin itself.
Either way works fine, just a matter of choice.
Hello,
You don’t need to enter a redirect for each single post in .htaccess. However, hust a single line of code in the .htacces will do the magic, for example:
RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ http://www.YourBlog.com/$4.Or, as alternate, if you are an Yoast Premium subscriber, you can use redirect in the plugin itself.
Either way works fine, just a matter of choice.
Hi Joost. Great article. As a Premium subscriber we could use either method. Which one performs better though please – Yoast redirect or .htaccess? Thanks. John
Hello, Joost!
Exactly my point!
I am not a fan of date-based permalinks but of the post name.
True that I do not click on the search result dating back to months or years.
Though with post name, even it is written back in the time the users will still be clicking on it due to there’s no indication of the date.
So, thank you for covering up this for us!
~ Adeel