AI and SEO archives

Want to start using AI? Are you interested in the challenges and opportunities of generative AI? Or are you curious about how AI impacts search engines and the web? We’ve now added a new course to Yoast SEO academy: AI for SEO. In this course, you’ll learn about AI so you can take your SEO …

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. …

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content …

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, …

The last year has seen loads of exciting developments when it comes to AI. With all these developments, we’ve seen new tools powered by AI pop up left and right. Tools that can help with loads of different things. AI seems to be at home in all markets, from writing to keyword research to fact-checking. …

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself …

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What …

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 …

AI web crawlers like GPTBot, CCBot, and Google-Extended play a significant role in training content for AI models. These bots crawl websites, collect data, and contribute to developing and improving Large Language Models (LLMs) and artificial intelligence. However, many people have asked us the same question: should you block these AI bots in your robots.txt …

In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the …