Cindy Paul

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!

A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained?  What […]

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or […]

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical […]

Social media isn’t just for sharing memes and cat videos. It can be a useful tool to boost your sales or get more subscriptions. Just think about it: billions of users are scrolling through various social media platforms everyday. If you know how to reach them, you’ll be increasing your sales while connecting with your […]

SEO isn’t just a trick. Sure, tricks might get you ranked quickly, but they usually don’t work in the long run. In fact, they might even backfire. If you want to permanently rank well in Google, you need an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, […]

When we talk about SEO for WordPress, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’ then? And why should you optimize it? In this post, we’ll explain all you need to know about it. […]

We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for […]

Using transition words in your writing can help you enhance the readability of your content. They help your text flow, and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]

You’re driving, so you can’t use your phone. But you really need to know when the next Marvel movie is coming out. What do you (and 52% of people) do? You use voice search! Voice search, or voice-to-text search is supposedly the next big thing. Let’s find out if that’s true, and if it’s good […]