Yoast SEO Summer School
Learn how to reach your target audience
Rewatch our FREE workshops held in August 2021 to learn all things SEO & marketing
Why you definitely want to rewatch our free Summer School!
This summer you can join Yoast’s exclusive Summer School, in which we cover all the basics that are needed for standing out in Google! At Yoast, we understand that ‘doing SEO‘, ‘optimizing your site for the search results‘, ‘internal linking structure‘ or other SEO terms can sometimes be confusing. Where do you start? How important is it? And what effect does it really have?
In our four practical free workshops of 1 hour, we’ll take you by the hand and show you what everyone can achieve with just a little effort, no matter how much knowledge you have. After signing up for the Summer School, you’re free to join the workshop(s) you find interesting. Each workshop has a specific topic, by attending all workshops you’ll learn how to stand out in Google’s search results, reach your target audience and potentially gain a lot of free traffic and customers!
Watch the replay of all workshops for FREE in Yoast SEO academy
Watch our Summer School video:
Get yourself SEO-ready this summer with our workshops and give your website the attention and love it deserves!
What you’ll need:
- You need to have access to the backend of a WordPress website
- You need to have Yoast SEO free or Premium installed on this website.
Workshop overview
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Workshop 1: Getting started with email and social media marketing
Starting and maintaining a newsletter or social media strategy can seem like a lot of work, but is very important for reaching your target audience and staying connected with them. But where do you start? And how can you optimize these channels, so you’ll actually reach the target audience you want to reach? In this workshop, Nynke walks you through the basics of email and social media marketing. Don’t wait any longer, join this workshop and get started on email and social media marketing!
What will you learn?
- Grow your reach with email and on social media
- How to reach the target audience you want to reach
- Make and maintain a connection with your audience with email and social media
- Best practices from the email marketing and social experts from Yoast
Details
- Duration: 1 hour
- Free workshop
Watch the replay of this workshop for free in Yoast SEO academy
Nynke de Blaauw
Nynke de Blaauw is the Commerce team lead at Yoast. She has a background in B2B marketing and is an experienced marketing software trainer. Seeking new commercial opportunities is on top of her to do list!
Workshop 2: How to create quality content (with Yoast SEO)
Content is everywhere. On your website, social media, newsletters, and many more places. That makes it very important to create quality content. And because your target audience is overloaded with a crazy amount of information, you need to make sure your content also stands out. But how can you make quality content and how can Yoast SEO help with this? In this workshop, Willemien will tell you all about it!
What will you learn?
- What quality content is and why it’s important for SEO
- Actionable tips about doing keyword research
- How to make a decent text structure
- Best practices about optimizing your test with Yoast SEO
Details
- Duration: 1 hour
- Free workshop
Watch the replay of this workshop for free in Yoast SEO academy
Willemien Hallebeek
is the Manager Content of yoast.com. She loves creating user-friendly content and making it easy to find for people and search engines.
Workshop 3: How to use internal linking to rank higher with the right content
An internal link is any link from one page on your website to another page on your website. And these links are needed to rank the content on your website in Google. Besides that, internal links connect your content to each other which gives Google an idea of the structure of your website, and that helps to rank with the right content. But that’s not all, also your users use links to navigate through your site. So a decent internal linking structure can also highly improve the UX of your website. And although this might sound difficult, it’s not if you have Yoast SEO and know how to use it. Marieke van de Rakt, then CEO of Yoast, will explain it to you in this workshop!
What will you learn?
- Why good internal linking is beneficial for your rankings on Google.
- The pitfalls of internal linking and how to avoid them
- Actionable tips on how to improve your internal linking
- How to make a linking structure that makes sense to Google and users
Details
- Duration: 1 hour
- Free workshop
Watch the replay of this workshop for free in Yoast SEO academy
Marieke van de Rakt
was the CEO of Yoast when she held this workshop. She has now taken on the role of Creative Marketing Manager, which is the area she feels most passionate about.
Workshop 4: How to stand out in Google’s search results?
It’s no secret that it can be hard to rank high and stand out in Google. But what a lot of starting (or longer existing) businesses don’t know, is that there are solutions for this problem. One of the ways to stand out is by getting a rich result or a rich snippet. These are search results that show a lot of extra information (e.g. review, images, price, ingredients), but also FAQs, How-tos, or knowledge panels.
For every business, there’s structured data available and for all of them, it’s beneficial to add it. But to manually add structured data is very difficult and requires coding skills. That’s why we’ve made it easier with Yoast SEO. Taco will take you by the hand and explain step-by-step how to add structured data with the help of Yoast SEO so that your search results can stand out!
What will you learn?
- What structured data is and why it is useful
- How to add structured data with Yoast SEO to get rich results
- Setup your site, so you can get a knowledge panel, sitelinks searchbox and rich snippets in Google.
Details
- Duration: 1 hour
- Free workshop
Watch the replay of this workshop for free in Yoast SEO academy
Taco Verdonschot
is support & community manager at Yoast. He’s leading both our Support team and our Community team. Taco is passionate about WordPress, translating, hanging out with friends and making new ones.