Site structure archives

Recent Site structure articles

Taxonomy SEO: How to optimize your categories and tags

We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, …

Read: "Taxonomy SEO: How to optimize your categories and tags"
Taxonomy SEO: How to optimize your categories and tags


Your website needs SEO maintenance!

2 December 2021 Marieke van de Rakt

In order for a website to be successful, you need to have traffic going to it. You need an audience! That’s why SEO is so very important. Unfortunately, a lot of aspects of SEO are hard work. Kind of boring even. And although these SEO tasks can be boring, your website needs you to execute them. Your website needs SEO love. I am …

Read: "Your website needs SEO maintenance!"
Your website needs SEO maintenance!

Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …

Read: "Content maintenance strategy: 6 tips for a cleaner website"
Content maintenance strategy: 6 tips for a cleaner website


Why focus on long-tail keywords?

22 September 2021 | 4 Comments Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Why focus on long-tail keywords?

Yoast Summer School 2021: A recap of the best bits

19 August 2021 Amy Lees

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you …

Read: "Yoast Summer School 2021: A recap of the best bits"
Yoast Summer School 2021: A recap of the best bits


Yoast SEO 16.9: An SEO workout to clean up your content

10 August 2021 Willemien Hallebeek

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the …

Read: "Yoast SEO 16.9: An SEO workout to clean up your content"
Yoast SEO 16.9: An SEO workout to clean up your content

Summer School: Free workshops on SEO and marketing!

27 July 2021 | 2 Comments Marieke van de Rakt

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO …

Read: "Summer School: Free workshops on SEO and marketing!"
Summer School: Free workshops on SEO and marketing!