Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …
Read: "How social image sharing works and how to optimize your og:image tags"
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …
Read: "Is Facebook evil? Aren’t we all?"
Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …
Read: "What to do if traffic from Facebook is decreasing?"
If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …
Read: "As Facebook’s algorithm changes SEO becomes crucial"
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …
Read: "Metadata and SEO part 3: social, internationalization and more"
Social media like Facebook allow you to reach people that might be interested in your stuff. You’ll reach people who like your Facebook page, and you might even reach the friends of people who like your Facebook page. Some posts, however, seem to be much more successful than others. Why do some of your posts …
Read: "How to optimize your Facebook reach"
Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. …
Read: "Optimize your (WordPress) gallery"
This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …
Read: "Facebook Page Insights explained"