Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! Also, we improved the transition word support for […]
Read: "Yoast SEO 9.5: Hej Sverige!"
Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]
Read: "Yoast SEO 9.4: Help us beta test the new SEO analysis!"
It’s an interesting time for WordPress users and plugin developers. Last week, WordPress 5.0 was released, one of the biggest releases of the CMS ever. Because it was such a big release, there were bound to be issues during the roll-out, mostly because of incompatibility issues between plugins and/or themes. Yoast SEO works well in […]
Read: "Yoast SEO 9.3: Fixes and enhancements"
December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we loved the new editor, initially, we advised people to hold off updating to WordPress 5.0 until a more stable release. But now, we’re happy to tell people to move to WordPress 5.0! Nevertheless, […]
Read: "How to test WordPress 5.0 — and every other new release"
December 6th, 2018, we saw the release of WordPress 5.0. With it came one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a […]
Read: "Pressing questions about Gutenberg: the new editor in WordPress 5.0"
You might have felt some tremors in the WordPress world. On December 6, we witnessed the release of WordPress 5.0 and with it came the new editor we know as Gutenberg. It’s a new block-based editing environment in WordPress and the impact it’s going to have will be massive. Some welcome it with open arms, […]
Read: "WordPress: What is Gutenberg aka the block editor?"
We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]
Read: "Yoast SEO 9.2: Getting ready for WordPress 5.0"
October is Hacktoberfest month! Hacktoberfest is all about contributing to open source projects together. This year, we welcomed a nice crowd at Yoast HQ to help us improve our own and other peoples open source projects. Some of these fixes and enhancements made by this fine group of people made it into Yoast SEO 9.1. […]
Read: "Yoast SEO 9.1: The Hacktoberfest Edition"
Welcome to the dawn of a new era. For ages, Yoast SEO has helped you optimize your content using a focus keyword. This works well but could be a lot more flexible. The plugin only recognized an exact match of your keyword and didn’t take plural forms into account, for instance. So, sometimes you had […]
Read: "Yoast SEO 9.0: A much improved SEO analysis"
Most releases are all about incredible new features or fixing a gazillion bugs with the help of the community. But sometimes, there’s a small release that is unfortunately timed just before a big one. There may not be any new game-changers in Yoast SEO 8.4, but does that mean it shouldn’t get its own release […]
Read: "Yoast SEO 8.4: Helping you optimize taxonomies"
