Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from […]
Read: "What is on-page SEO?"
We are excited to present Yoast SEO 20.10, a release dedicated to fine-tuning your website and delivering an even smoother experience for all our fantastic users. This update focuses on fixing bugs and implementing minor enhancements to ensure your SEO journey is flawless. We’ve added a support section that gives you quick access to helpful […]
Read: "Yoast SEO 20.10 brings a brand-new support/FAQ section"
Time to release Yoast SEO 20.9! In this release, we’ve added a new option for the Wincher integration, plus the regular round of enhancements, improvements, and fixes. Enhancing the Wincher rank tracking integration A while ago, Yoast SEO and Wincher joined hands to allow you to track your website’s ranking status in Google straight from […]
Read: "Yoast SEO 20.9: Improving the Wincher integration"
Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.
Read: "Shopify SEO: the ultimate guide"
This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!
Read: "Small business SEO and local search: the ultimate guide"
WordPress is turning 20 years old, and we can’t help but reminisce on all the years so far. Our favorite CMS has come a long way since its beginning, celebrating its 20th anniversary on May 27, 2023. A content management system (CMS) can help its users create a great website, and WordPress is the one […]
Read: "WordPress at 20: The CMS that revolutionized the web!"
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Read: "SEO copywriting: the ultimate guide"
Here’s another release of our SEO plugin, Yoast SEO 20.8. We’ve improved our SEO analysis in this release and fixed several issues. In Yoast SEO Premium, we’ve added a new column in the post overview to quickly see your posts’ inclusive language scores. Improved language analysis Content is vital for successful SEO. Yoast SEO’s language […]
Read: "Yoast SEO 20.8: Fixes, enhancements, and a new Premium feature"
Just like that, YoastCon 2023 has come and gone. But what fun we had! Months of preparation went into providing visitors, speakers, and sponsors with the best single conference day of the year. YoastCon was a resounding success, with many in-person attendees and more joining our free live stream. In this post, we’ll take a […]
Read: "YoastCon 2023: 10 takeaways from the SEO conference"
Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? […]
Read: "Bot traffic: What it is and why you should care about it"
