What topics are covered in this free SEO for Beginners training?

1. Introduction to SEO
   This chapter lays the foundation for everything you’ll ever do in SEO. You’ll find out how search engines work, how they see your website and how the Yoast SEO plugin can help you rank higher.
2. The content side of SEO
   1. What people type into Google to find your website (Keywords)
      We cover the basics of keywords. You’ll find out what they are, why you should use them, and how the Yoast SEO plugin helps you optimize your texts for your keywords.
   2. What kind of texts rank high in Google (SEO copywriting)
      To be liked by Google, your texts need to be original, readable and findable. We’ll look into these concepts and give you actionable tips.
   3. How Google finds its way on your website (Site structure)
      We’ll show you examples of great site structure and how the plugin helps you build an intuitive structure for your own site.
3. The technical side of SEO
   1. How you might be blocking Google from your website (Crawlability)
      Without even knowing it, you might be blocking Google from entering or indexing your site. We’ll show you how to check that, and then roll out the red carpet for search engines.
   2. One way to stand out in the search results (Rich results)
      Sometimes, Google shows more than just a regular search result. When you get to see ratings, images, location, videos … they’re called ‘rich results’. We’ll give a brief introduction into what they are and how to get them for your site.

What is included in this free SEO training?

You get unlimited access to all of this course content, for free:

• 2 hours of instructional videos, sliced into 20 bite-sized clips

• Quizzes to train what you’ve learned

• PDF files so you can easily check the tips again while working on your website
• Incl. your cheat sheet with SEO vocabulary

Who teaches this training?

All content for this course is created by the SEO experts at Yoast:

• They’re the creators of the #1 SEO plugin for WordPress worldwide

• Companies such as Facebook, eBay, and The Guardian rely on Yoast for their SEO strategies
• You’ll also get a few videos by Joost de Valk, founder of Yoast and a renowned authority in SEO, who shares his knowledge on international conferences all year round.

How much time do I need for this free SEO training?

You can watch all videos in under 2 hours.

Are you new to SEO and willing to dig in deep? Then you’ll be a budding SEO expert in 12 to 16 hours.

Are you acquainted with some SEO principles? Then obviously, you’ll complete the course faster.

You set your own pace for this training. You have unlimited access: take as much time as you like.

This free SEO training is for you if …

• You want to rank higher in Google, Bing or Yahoo

• You want to join the conversation on SEO with your colleagues or boss(es)

• You want to take an SEO crash course on the first principles of search engine optimization

• You own or maintain a website – doesn’t have to be on WordPress
• You use the Yoast SEO for WordPress plugin, or you don’t (but we recommend you do get the Premium or free plugin)

Show off your SEO skills with a certificate and badge

Once you’ve finished the training, you’ll get a certificate and a badge you can display on your website.

The badge only appears when you’ve actually completed the course, so not just anyone can use it.

Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.

How does the SEO for beginners training compare to our All-around SEO training?

The All-around SEO training is a very practical course in which you learn to actually do good SEO, whereas the free training is an introductory SEO crash course.

After the SEO for beginners training, you’ll know what search engine optimization is and how it works.

After the All-around SEO training, you’ll know how to get it done yourself, thanks to the screencasts and step-by-step tutorials.

Check out our other SEO training courses

Looking for a more advanced training? Check out our SEO training catalog!

The post Free SEO training: SEO for beginners appeared first on Yoast.

Then you’ll come across these problems – if you haven’t already:

• You see visitors landing on the page in the wrong language … and they’re leaving fast
• You have no idea why one page is getting no visitors, while the version in other languages is doing fine
• One language version has suddenly dropped in the Google rankings
• Or maybe even your entire website is tumbling down the search engine results

People come to us with these problems all the time.
Because with multilingual SEO, a lot can go wrong.

But if you do it right, there’s so much to gain:

• You don’t sabotage your own rankings by letting pages in different languages compete with each other
• Visitors enter your site in their language … and they’re staying
• You don’t get a penalty for duplicate content
• So instead of losing SEO value, your site is climbing up the search results – in all languages

So how do you do it right?
Good question. We couldn’t find any courses that explain this properly.

That’s why we created one: the International SEO course.

After this online course, you will be able to:

• Pick the right keywords in different languages so your potential customers can find you
• Translate SEO copy so that you don’t sabotage your own rankings
• Pick the right domain structure for your multilingual site
• Make sure Google indexes the correct page for the correct user – by implementing hreflang correctly

Not sure yet? Take a free sample!

You can take free sample lessons of all our courses. Do a sample lesson to see whether the training is for you, no strings attached!

What will you get?

• Access to the four modules of the International SEO training
• Clear instruction videos (over 120 minutes!), reading material and quizzes
• A International SEO badge and certificate

Your course will be available for one year from date of purchase.

Making a website in multiple languages might be one of the most underestimated tasks. I started the multilingual SEO course with one specific problem and I came out with at least twelve points of improvement. And that’s a huge compliment. The content of the course could have been a boring instruction book. But instead it was broken down into tiny understandable and interactive parts which gives you control over pace and complexity.

Paula Nordhauzen – Energized

What will you learn?

The International SEO training consists of four modules: an introduction, keywords and content, domain structure, and the hreflang standard. Each of these modules consists of several videos in which Yoast SEO experts explain the topics in easy to understand language. After reading the supporting articles, you can do a quiz to test your knowledge. When you’re done, you get a International SEO certificate showing that you’ve mastered this exciting international SEO strategy.

1. Introduction to international SEO

In the introduction, we’ll take you behind the scenes of Google’s search engines to you show how it works. This is essential knowledge that’ll help you make the most of your SEO work. After this, we’ll talk briefly about the way we practice SEO: holistic SEO.

2. Keywords and content in international SEO

The second part of the course is all about content for your international site. How do you do international keyword research for SEO? And how do you create and maintain an international keyword research sheet? We’ll take you by the hand and show you how to write copy for multiple regions and how to transcreate international content. This way, you’ll learn how to create content that’s easy to understand for a native speaker.

3. Domain structure in international SEO

Part three of the International SEO training sets out to answer one important question: Which URL structure gets the best result in a specific situation? You’ll learn all about top-level domains (TLDs), the use of subdirectories and subdomains, and how to target multiple languages within a country.

4. hreflang: the most important tool for international SEO

When doing international SEO, hreflang is your best friend. You should learn this inside out. But, as we’ve said earlier, hreflang isn’t easy to understand, let alone implement correctly. That’s what we set out to solve in this Multilingual SEO course. We’re taking your from the very basics, all the way to different implementation choices and an evaluation of the risks of hreflang. The end result? You’ll be able to implement hreflang without breaking a sweat!

Become an expert in less than 2 days

On average, participants spend 12 hours on the International SEO training. But of course, it’s up to you how much time you invest. With your 24/7 access, you can follow the course at your own pace.

What we learned from working for international companies

This International SEO training was developed by the experts that developed the #1 SEO plugin: Yoast SEO. In this course, you’ll get the insights we’ve acquired over the years, while optimizing the multilingual SEO strategy for companies such as Disney and Facebook.

Videos, quizzes and background reading

The International SEO course consists of explanatory videos, quizzes to test your knowledge and background reading. This mixture of learning material provides you with all the necessary skills and tools to set up, improve and maintain an international SEO strategy on your site. Find out more about our learning didactics.

Show off your new skills

Once you’ve completed our International SEO course, you can actively implement a international SEO strategy by yourself. Show your new-found skills by showing this awesome badge on your site!

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to bulk order multiple courses at once? Pick any SEO training you like and send an email to sales@yoast.com with your request. Our sales team will get back to you.

The post International SEO training appeared first on Yoast.

• A whole year of access to the Technical SEO courses as well as the full course library of the Yoast SEO academy
• A whole year access to the Yoast SEO for WordPress Premium plugin and all its features.

Not sure yet? Take a free lesson!

You can take free sample lessons of all our courses. Take one actual course lesson to see whether the training is for you, no strings attached!

Time investment

On average participants spend 12-16 hours on the Technical SEO training. Depending on your current level of knowledge this might vary a bit.

Earn a certificate and a badge

Did you complete our Technical SEO training? Great! Make sure everyone knows by showing this awesome badge on your site.

The post Technical SEO courses appeared first on Yoast.

Whether you have a website, blog or shop; if you want it to rank, you need an excellent site structure. When you create a site structure that makes sense, Google understands what your site is about. If Google understands your site better, you’re already three steps ahead of your competitor! As a bonus, if Google understands your site better, your visitors will find their way more easily as well!

Creating and maintaining a site structure that works is not something you can do overnight. It requires some thorough thinking about what’s your most important content, how to make this clear to Google (and your users). And foremost, it needs continuous re-evaluation, and adaptation, to make sure it still fits your website.

Take a free lesson of this training

You can take free trial lessons of all our courses. Take one actual course lesson to see whether the training is for you, no strings attached!

What will you receive:

• Access to the 3 modules of the Site structure training
• Clear instruction videos and quizzes
• A Site structure badge and certificate

Your course will be available for one year from date of purchase.

What will you learn?

After this course, you’ll know how to structure your site’s content: how to set up an overall structure, how to create a hierarchy in your shop and what structure suits your blog best. Furthermore, we’ll provide tips and tricks on how to maintain it. In three modules you’ll learn about all the important aspects of site structure and SEO.

1. Introduction to site structure
First things first: why does site structure matter? To understand this you need to have a basic understanding of how Google works. We’ll explain this, and show how a well-structured site will help Google and your visitors to fully understand what your site is about. Furthermore, you’ll learn about the concepts that are both related to site structure, as well as important for SEO.

2. Ideal site structure
An ideal site structure will look like a pyramid. You can create a pyramid with the help of taxonomies, like categories, subcategories, and tags. In this module, we’ll explain the difference between these, and we’ll show you how to implement taxonomies well, step by step. On top of that, we’ll explain how to technically optimize your structure.

3. Improving your site structure
Cornerstone content should be the most important content on your website. It has to be on top in your site’s pyramid, and you can show how it’s related to other content by internal linking. In this module, we’ll explain this concept and how to use it to your advantage. Furthermore, we’ll provide tips and tricks on how to implement some quick wins on your site.

4. Yoast updates
Because SEO is dynamic, Joost talks you through the latest changes in SEO, WordPress and our plugins, in this module. We’ll update you every 3 to 4 months. This way, your knowledge will always be up to date!

Time investment

On average participants spend 5 hours on the Site structure training. Depending on your current level of knowledge this might vary a bit.

Learning methods

This course exists of explanatory videos, quizzes to test your knowledge and background reading. This mixture of learning material provides you with all the necessary skills and tools to set up, improve and maintain your own site’s structure. Read more about our learning methods.

Earn a certificate and a badge

You’ve completed our Site structure training? Make sure everyone knows by showing this awesome badge on your site!

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to bulk order multiple courses at once? Pick any SEO training you like and send an email to sales@yoast.com with your request. Our sales team will get back to you.

The post Site structure training appeared first on Yoast.

Start ranking for the keywords people actually use

After this training…

• You’ll have a complete keyword list, ready to go!
• You’ll know what keywords your audience uses to find you
• You’ll optimize for the keywords you have the best chances of ranking top 3 with
• You’ll be able to analyze keyword data and fine-tune your strategy

And you’ll be able to reap the rewards, by…

• Improving traffic, sales and user satisfaction
• Using keywords that are most likely to drive sales or newsletter signups
• Identifying golden opportunities your competition hasn’t thought of yet
• Finding a niche within your market and stand out from your competition
• Working towards ranking for the top keywords in your market and taking traffic away from your competition

What is included in this Keyword research training?

• 2.5 hours of instructional videos
• Including 5 screencasts which show you exactly what to do
• Quizzes to train what you’ve learned
• Build your own keyword list in four simple steps!
• PDF files so you can easily check the tips again while working on your website
• Certificate & badge to show on your website, resume, or LinkedIn profile
• Access for 1 whole year

Not sure yet? Get a free lesson!

You can take free trial lessons of all our training courses. Take one actual lesson to see whether the training is for you, no strings attached!

How much time do I need for this Keyword research training?

It depends. You can watch all the videos in 2.5 hours. If you want to get it right, build your own keyword list using four simple steps we’ve set up to help you get on track. You’ll end up with a full keyword research list. But that’s optional, and the time you spend on that is up to you only!

You’ll have access to all course material for 1 whole year, so you can spread it out as you like.

This Keyword research training is for you because:

• You want to reach your audience and improve traffic
• You’re unsure what keywords work best for your site
• You’re tired of competing with sites you can’t beat
• You don’t just want to rank, you want to rank top 3 for the terms that help grow your blog or e-commerce website
• You get better at online marketing along the way
• Technical knowledge, the Yoast SEO for WordPress plugin or a specific CMS are not required

What topics are covered in this Keyword research training?

1. Get to know your business
   • Your mission statement and USPs
     The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer.
     Includes personal keyword list step 1: website profile
2. Getting to know your audience
   • Taking the perspective of the searcher
     Focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.
   • Finding long-tail keywords
     Your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how.
     Includes personal keyword list step 2: drafting your keyword list
3. Determining traffic potential and conversion
   • Find out which of your keywords have the most potential traffic
   • Discover how many people actually search for your keywords
   • Find out how to decide which pages are most likely to lead to sales or newsletter signups
     Includes personal keyword list step 3: scoring traffic potential and conversion
4. Determining your ranking potential
   • Learn how to decide which keywords you have the best chance of ranking for
   • Learn how to research your competition
     Includes personal keyword list step 4: scoring your competition and revising your keyword list
5. Rolling out your keyword strategy
   • Learn why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page. And how to make sure it does.
   • Learn how to create great landing pages which satisfy your visitors’ needs
   • Learn how to analyze your website’s data to monitor your keyword SEO

Who teaches this course?

All content for this course is created by the SEO experts at Yoast:

• They’re the creators of the #1 SEO plugin for WordPress worldwide
• Companies such as Facebook, eBay, and The Guardian rely on them for their SEO strategies
• Features Joost de Valk, founder of Yoast and a renowned authority in SEO, who shares his knowledge on international conferences all year round
• Features Jono Alderson, our resident SEO expert / marketing technologist who also speaks at conferences all over the world

Get feedback from a Yoast expert!

Do you want to be sure you’re doing things right? We understand! That’s why we offer this extra option: a Yoast expert will provide feedback on the keyword list you made in the assignments. We’ll point out missed opportunities and give you ideas to improve on your keywords! Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get the course and the Premium plugin together and save $10

You don’t need the Premium plugin to follow this course. But it does make optimizing your pages for your keywords even easier. And you save $10 if you get them together now.

This is what you’ll get:

• You can optimize for 5 focus keywords so you can attract more traffic to the same page or blog post.
• Our SEO analysis will tell you exactly whether you’ve optimized your page for your keyword
• You no longer waste time looking for related posts or pages to link to, to strengthen your site structure. You’ll get automatic linking suggestions while you type.
• You’ll no longer have to worry that people and Google get lost on 404 not found pages. The plugin’s Redirect manager will ask you what to do every single time you delete a page.
• Included: 1 year of free support and updates. Which means you’ll get an answer to any plugin question you ask our knowledgeable support team by email

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.

The post Keyword research training appeared first on Yoast.